Sometimes, icons or symbols are not the best forms of logos. Oftentimes, words are better at relaying information to your target customers.
They tell the name and the service directly compared to symbols which can be misinterpreted and misunderstood.
But just because word logos do not contain symbols, doesn’t mean they are easier to create. In fact, it can be the opposite. It may take some research before you come up with a good font style.
And if you settle for substandard quality of fonts, in other words generic, you could do more harm than good.
So the key to having an effective wordmark is through quality and unique typeface and fonts. But no worries, searching for good fonts on the web can be a bit challenging, so we give you a list of creative word logos for your inspiration.
Hopefully, you’ll find one that will speak to your needs. Here’s the good news: you can customize some of these designs in BrandCrowd, a logo maker platform where you can customize and download logo templates.
Here they are:
1. Traditional Word Logos
Traditional word logos use mainly serif typefaces. These are the style used by authoritative and longstanding brands such as The New York Times, Tiffany and Co, Rolex, and Sony.
These brands have been existing for decades. They’re well-known. And most of these their common features in terms of logo design boils down to one factor: serif typeface.
A serif typeface is a font design where there is a small line at the end of the letter. Take a look at the samples below:
Annette Rettig Consulting — Logo by Ryan Doggendorf
Bardwell Benefits by Kzodiackgraphs
Boston Angel-Modern & Elegant Serif by Fonts
Classic Purple Text by brandcrowd
Global Lighting by Steve Wolf
Glossom Logo Design by Outer Studio
Happysad Logo Animation by Outer Studio
Highland Park Logo by Kasparas Sipavicius
imple Logo Design by SyncFuse™ Solutions
Interior designer branding by Rebekah Rhoden
Layla by Yossi Belkin
Müesi Cafe by Steve Wolf
Native Sense Logo by Outer Studio
Nature Hype Network Logotype by Audrey Elise
Olive Oil by Type08
Petrichor Wines by JACQUI
Pink Retro Text by brandcrowd
Restaurant Identity by Dustin M Myers
Salt Sweat Typographic Logo by Andrea Maxwell
Scarlett Oaks by Dmitry Zmiy
Sequoia Construction by dipikapcyart
Swain Street Logos by Brittany Swain
Wedding Savvy by hala.tout
What’s in BLOOM by wonderland
2. Modern Word Logos
Modern brands such as Google and Uber have one thing in common. They all adopt the sans serif typeface. As opposed to the serif typeface, this is a kind of letter design that has no serif or a small line at the end of a letter stroke.
This is more commonly used among newer businesses because the design is clear and legible. Some of the famous fonts in this group are Helvetica, Proxima Nova, Futura, and Public Sans.
You can choose to design your own or feel free to pick on free font sites.
Here are some design samples of modern wordmarks that use sans serif fonts:
Afrorganic (2) by José
Brown Wordmark Text by brandcrowd
dadafunk by Ilya Gorchaniuk ??
Figured Grain by cjssan
Filler by Jordan Wilson
Fintech Logo Design by Yug Dave
Haus of Hoyt by Jeferson HP
HORSEPOWER by Ehsan Mehranvari
Jollin Sans Serif Font by Fonts
Keystone Clean Outs - Wordmark by Nick Stewart
Logo Design by Rosalia....
Military Aviation Text by Marvie
MODERKNITE by josedomingo
Modern Purple Text by brandcrowd
Modern San Serif Font Text Wordmark by brandcrowd
Name my INC. by Daniel Bodea / Kreatank
Naturalist Logo Design by Outer Studio
Profundum by Logo Advocate
Quinto Capital Logo by Aditya
randing for Green Amigos Plant Marketplace by Mustafa Akülker
Saturno | Edited Logotype by Antonio Calvino
SHOE DRIP by Arham Hidayat
Skadi by AHMAD 73
Sporty Text Font by brandcrowd
3. Creative Word Logos
Creative word logos can use any type of font. Any brand that wishes to convey creativity can never go wrong with sans serif and serif typefaces. The differing factor will only be the colors and the layout.
But if you really want to produce creative-looking wordmarks, you can adopt either the script or decorative typeface. Script typefaces are cursive in style. Take, for instance, Coca-Cola, Kleenex, and Kelloggs. As you see, letters are connected.
Decorative typeface, on the other hand, is a custom-made typeface. It can be any kind of design that does not fit in the serif, sans serif, and script typeface group. Most famous are Disney, IBM, ASUS, and Carlberg.
Take a look at the following designs that either uses a script or a decorative typeface:
Authentic Human by nzdesigners
CASAMIGO by GLDesigns
Claire Claire by Fonts
Collard Green Kitchen by Yossi Belkin
Cool Font Text by brandcrowd
Copper House Design by Stobart Creative
Donutday by Rawrandrawr
GIANTS by Michael Irwin
Gorgeous by Rafael Serra
Grand Central by Steve Wolf
Head Shot by Aleksandar Savic
Helloguys Approved Logo Design by Mihai Dolganiuc
Hope & Hendrix by alpino
Hotbed. by Paul von Excite
Kuttuna - Logotype Design by Wisecraft
Non Stop & Infinity by Daniel Bodea / Kreatank
OneEyedDoe Wordmark by Nick Stewart
Phew by Stevan Rodic
Self Identity by Jordan Wilson
Sparkly Brush Text Wordmark by shen02
Style DE ROSE by jizzy123
The Accessorist Kendall Pramann by GBDESIGN
The Longest. by Paul von Excite
Wrangler National Team Roping Finals XVI by Jeff_Riadi
Final Thoughts
Now that we know some categories of word logos, it’s time to choose which kind of typeface is best for your brand identity.
There is no right or wrong in this game. Just play by these specific rules and you’re off to a good start: your wordmark should essentially be unique, copyright-free, and legible. Any other factors fall secondary. That will depend on your niche, budget, and goals.
If you are wondering where to look for a creative wordmark, try BrandCrowd Word Logos. They provide wordmarks that can be customized to suit your visual tastes.
And if you’re planning to hire a designer, DesignCrowd is your destination. It offers a design contest that lets you pick the best logo among several submissions.
So what are you waiting for? Happy wordmark designing!
Read more on word logos and design:
Written by DesignCrowd on Thursday, October 7, 2021
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
