Flower logos have been a popular choice for most brands for years now. 

The reason is more than the flower’s aesthetically pleasing appearance (though it does help!). It’s because flowers can carry a lot of meaning – growth, prosperity, serenity, eco-friendliness, love, rebirth, and many more. This versatility makes it suitable for a wide range of industries, which is why you can find them everywhere from makeup brands to airlines. 

Planning to use a flower logo for your brand? Then this article will help you. Join us as we explore why flower logos work and how you can create an effective design for your business.

We also listed down samples of popular flower logos plus logos across industries so you can see how it can be adapted through different styles. Scroll down to see them, then don’t forget to hop on to our logo maker tool to build your design. 

Let’s get started! 

Why Flower Logos Are So Popular in Branding

Flowers are a staple because of their symbolism. For instance:

• Red rose for love
• Sunflower for warmth
• Daisies for innocence
• Lotus for spiritual wellness
• Tulips for happiness
• Iris for royalty
• White camellias for purity

Because these meanings are so popular and universal, one can instantly understand what your flower choice is meant to represent. It’s particularly helpful for logo designs, which you’ll need to grab your audience’s attention and accurately convey your brand’s messaging in just one glance.  

Flowers are also popular for their design flexibility. They can be done in simplified outlines for minimalist brands, illustrated intricately for emblem logos for an artisanal business, or used as an abstract symbol for creative startups. This range allows flower logos to adapt seamlessly to different brand personalities, making it a truly versatile icon.

Popular Brands That Use Flower Logos

Flower logos have been the heart of many great logo designs. Let’s take a look at these notable examples from top brands: 

Adidas

The iconic Adidas trefoil features three petal-like shapes. It’s meant to emulate the look of Greek laurels, which are associated with victory. It’s fitting for the sportswear brand that has the messaging of overcoming your obstacles and achieving your athletic goals. 

Pond's

We see a stylized tulip in the Pond's logo, which is meant to show gentle and delicate beauty. This is in line with their brand’s promise of gentle, comfortable, and modest care. 

Chupa Chups

Did you know that this famous logo was created by a master painter? 

Indeed, it was famous surrealist artist Salvador Dali who crafted this design. The daisy logo with the bold yellow and red color scheme evokes a sense of fun and happiness, which is exactly what a candy brand for kids wants to portray. 

Huawei

Huawei uses a red petal logo that is meant to be a stylized chrysanthemum. The flower is native to China, so they used it to represent their company’s origins. The fanned-out shape is also meant to symbolize growth and the rising sun. 

Lancôme

Roses have long been associated with beauty and femininity, so it's no surprise that they are the main symbol of the beauty brand Lancôme. 

But it actually carries a deeper meaning. Roses are the favorite flower of founder Armand Petitjean. He believes roses are the queen of all flowers, so the rose logo is also meant to symbolize splendor and quality. His love for roses also bleeds through in all of Lancôme’s products, which is why there are a lot of rose-scented perfumes in their lineup. 

Hilton Garden Inn

Hilton Garden Inn’s “Floret” consists of four stylized petals positioned symmetrically. It’s meant to represent a fresh and blooming environment. It’s also a creative play on the image of a hotel lobby and four rooms with their doors open. 

BP

British Petroleum (BP) has rebranded their simple shield logo into the vibrant green and yellow sunflower it calls Helios. It’s a nod to Helios, the Greek god of the Sun, and is meant to symbolize their commitment to leadership in the energy sector. The green color scheme is also a representation of their shift to more sustainable initiatives. 

Blackburn Rovers F.C.

British football club Blackburn Rovers features a Lancaster rose on their emblem. It shows their club’s heritage, as the flower is a symbol of Lancashire, which is the county where Blackburn City is located. 

China Airlines

Taiwan’s airline, China Airlines, features a beautiful and elegant plum blossom in its logo, which they used as it is their national flower. The color scheme is also softer and lighter compared to most airlines, which makes them stand out.  

Invisalign

Invisalign uses a starflower in their logo to represent care and precision, as the flower is known for its perfect symmetry. The blue color scheme, simple font, and precise spacing all lends to a clean look, which is perfect for the brand.  

Kentico

Kentico uses a more geometric eight-petaled flower to resemble a windmill, conveying motion, energy, and innovation. The vibrant orange color and rounded font also give it a livelier and friendlier vibe, which is aligned with Kentico’s human-first values. 

Louis Vuitton

The intertwined LV text logo might be Louis Vuitton’s main symbol, but they also employ three stylized flowers in their monograms. These flowers are reminiscent of traditional ornamental patterns, which suits Louis Vuitton’s brand identity of tradition, luxury, and opulence. 

Flower Logo Ideas for Different Industries

Flower logos are naturally versatile. They can be adapted to look feminine, artistic, or geometric. Let’s see how they can work in various settings below:

Fashion and luxury

Flowers can be used to convey elegance and sophistication. Especially when you combine it with thin serif fonts or cursive scripts to up the sense of luxury. This makes them perfect for fashion houses or more high-end brands. 

Flower Florist Bouquet by Design.com

Flower Hawaii Bloom by Design.com

Camellia Flower Blossom by Design.com

Flower Bloom Bouquet by Design.com

Botanical Flower Bouquet by Design.com

Eco-friendly and sustainable brands

Since flowers are seen in nature, it only makes sense that they are used by more environmentally conscious brands. Their logos tend to feature organic shapes, fluid lines, and green color palette to portray their eco-friendly values. 

Flower Eco Garden by Design.com

Eco Leaf Flower by Design.com

Cotton Flower Eco by Design.com

Eco Flower Plant by Design.com

Flower Eco Garden by Design.com

Hospitality and travel

Hotels, resorts, or airlines often use national flowers to showcase their cultural identity. It’s also a great way to make your brand look more welcoming and comforting, since your branding elements feel like home to your audience. 

Lotus Flower Wellness by Design.com

Flower Floral Bouquet by Design.com

Floral Yoga Meditation Symbol by Design.com

Floral Symbol Pattern by Design.com

Elegant Flower Mandala by Design.com

Beauty and wellness

Flowers can also express soothing care. Soft lines and gentle curves paired with elegant typefaces help create a sense of calm, healing, and peace.

Lotus Flower Wellness by Design.com

Hawaii Hibiscus Flower by Design.com

Dahlia Eco Flower by Design.com

Netherlands Tulip Flower by Design.com

Woman Flower Head by Design.com

Tech and startups

Tech may be the furthest thing you associate with a flower, but it doesn’t mean it's not possible. After all, flowers can also symbolize growth, renewal, and connectivity. If you want to use flowers, make sure to keep the graphic minimal and geometric to prevent it from feeling too “organic” for a digital brand.

Lotus Flower Spa by Design.com

Healing Flower Therapy by Design.com

Digital Tech Flower Motion by Design.com

Flower Tech Motion by Design.com

Flower Petals Tech by Design.com

Finance and professional services

Flowers can also signal stability, trust, and reliability, which is perfect for financial or insurance firms. It can be used to suggest prosperity without being overly literal. If you are in this industry, consider using more abstract renditions of flowers to still maintain the professional and corporate vibe. 

Flower Bloom Garden by Design.com

Flower Bouquet Florist by Design.com

Flower Rose Snake by Design.com

Symmetrical Flower Bouquet by Design.com

Flower Petals Ornament by Design.com

Tips for Designing an Effective Flower Logo

A great logo balances function, meaning, and style. Keep these principles in mind when creating your flower logo:

• Consider the meaning - Flowers have meanings and symbolism attached to them. Choose the flower that can accurately encapsulate your brand identity and brand values for a more meaningful and effective branding, rather than just choosing based on aesthetics. 
• Choose your flower styling - How your flower is illustrated will dictate the overall vibe. Softer organic linearts are more suitable for wellness brands, while geometric or abstract flowers are more fitting for tech or corporate offices. 
• Think of the typography and color - Your logo won’t end with just your flower icon. Your typography and color palette are also there to reinforce your messaging and tie your look together. Choose the elements that are suitable for you, for instance a muted pastel palette for home care products or blocky serif fonts for more traditional brands. 
• Avoid overcrowding the design - Simple logos are best since they are easier to recognize and remember. Don’t add too many petals, effects, or lines that can add to the visual clutter. Focus on emphasizing just one element. 
• Keep scalability in mind - A good flower logo should remain clear and recognizable at any size, from small social media icons to big office signages. Make sure you test out your logo across various platforms first to see if it is adaptable and scalable. 

Create Your Flower Logo Today

Whether you have a modern, creative, luxurious, or eco-friendly brand, the right flower logo can help you communicate your message. It’s why flower logos remain a staple in branding, and will continue to be many years from now.

Need help designing your logo? You can hire a designer here in DesignCrowd or use our floral logo templates to get you started. We also have flower-inspired templates for websites and YouTube banners to help you promote your business. Make sure to also check out our articles on graphic design like The Psychology of Shapes to help you create more effective logos.

Make your business bloom with DesignCrowd today! 

Faviola Publico is an SEO Content Writer specializing in branding and digital marketing strategies. Outside of work, she enjoys reading slice-of-life novels and watching any mystery thriller-themed series.

Header Image by Selwyn Legaspi

Written by DesignCrowd on Tuesday, February 10, 2026

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.