Recently global print design color authority Pantone announced the 2014 colour of the year is Radiant Orchid - Pantone 18-3224. Purple evokes exclusivity, intrigue and sensuality. To celebrate, we have curated a roundup of the purple logos inspired by Radiant Orchid and share some tips for how you can incorporate Radiant Orchid into your brand palette and marketing program for 2014.
Purple Rules Fashion, Hair, Nails & Homewares
Expect to see this trend saturate fashion - from clothing, hair, grooming, watches, jewellery - to weddings, homewares, graphic design and interior design. But what does it mean for your business?
Let's take a look at what Pantone says about the color. Explaining why they chose Radiant Orchid, Pantone uses some pretty flowery (pun intended) language:
Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.
Our take away is that purple, with all its regal and mysterious connotations is more likely to be used as an accent color, and yes it's a nice complement to Pantone's 2013 color of the year - Emerald - which symbolized growth, regeneration and purity.
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Check out 25 green-themed emerald logos on our blog
Build Your Own Visual Inspiration Boards
To jump on board and learn how purple can give your business a magic edge when it comes to the competition, you need to put on your brand research hat and start exploring ... the interwebs. Head to Pinterest and build some boards where you can pin examples of how brands like Swatch watches or Odesk are using the color in their products and branding.
When it comes to writing your logo crowdsourcing brief, designers will thank you for being able to direct them to 'mood' / inspiration boards that communicate your own tastes.
Use Purple For Impact
Here is a cheat guide to the kind of color palette your graphic designer can build to update your business's branding. See how fresh and 'charming' purple appears next to powder yellows, mustards and burgundy? Ask your designer to have fun and create some variations that you can incorporate into your business collateral.
We recommend you test the new color palette in small stages to see how small tweaks improve the response rate, clicks on page or customer feedback on the change. If results look positive you can roll out your new branding theme across more touch points.
Purple for Buttons, Charts, Infographics and Apps!
One company embracing color to an extreme is This is Solar who use color and gradients to communicate changes in temperature and ambiance over the day. From positive bright color like yellow to reds and purple to suggest heat, color plays a vital role in the user experience.
Why not test running purple ad banners and sales buttons on your website to see what converts? Call to action buttons in bright block colors will catch the buyer's eye and land a sale.
So next time you want to test buy buttons or creating a chart or infographic think about using purple to freshen up your message. You'll look smart and design savvy!
35 Purple Inspired Custom and Stock Logos
Need a custom logo design? Launch your own logo competition today!
We hope your enjoyed this round up of purple logos To freshen up your business card, website or company logo you could switch up your existing branding to Radiant Orchid and use the rebrand as an opportunity to remind your customers of your awesome New Year offers.
How will it influence your marketing program in 2014? If you're a designer will you be working more striking purple colors into your designs? Let us know in the comments below!
Need a custom logo design? Launch your own logo competition today!
Written by Jo Sabin on Wednesday, January 15, 2014
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
