By Clancy Clarke
A logo “creates a lasting sensual legacy in the minds of consumers, acts as a reminder, enabling an organisation to differentiate itself from the competition, and gain greater market share in crowded spaces,” writes Bill Green at the Creative Times.
Crowdsourcing logo designs is common practice for many hot brands these days, especially when it comes to injecting top levels of creativity into their product or campaign logos – without breaking the bank.
Below, these big brands prove that throwing their logos over to the crowd can pay off with dozens of choices, high quality designs and affordable costs.
1. TimesSquare.com
In 2013, TimesSquare.com’s Lorenzo Tartamella made huge waves when he went about crowdsourcing his logo design on DesignCrowd and offering up a whopping $10,000 prize.
“We needed to find a more creative approach to procuring a new logo design. I wanted the process to be easy, the designs’ ideas to be more creative and the design talent to be global,”
Said Tartamella.
The project received over 5,800 designs, and gave TimesSquare.com an incredible amount of choices and options that would’ve been unaffordable had they gone through a traditional design agency. Artist jovan took out the winning spot with this design and scored $5,000.
2. ESPN & Footytips.com.au
Love yer footy?! ESPN site footytips.com.au decided that they needed a logo re-design and crowdsourced their logo design with the tip: “We want an evolution – not a revolution in our logo.”
With 169 design submissions, the ESPN chose this one by JSD, which makes clever use of the brand’s colours and utilises thick, funky fonts to highlight the ‘fun’ nature of footy tipping.
3. Family Cook Off
If you love a good cook off, you’ll love this logo. Created for the international television series “Family Cook Off”, this logo contest garnered 78 entries and the client selected this streamlined design from Canadian Elisha Leo.
The rounded, cartoonish nature of the image accentuates the competitive spirit of the show, while the bold, contrasting colours of black and orange command visual attention:
4. Panasonic “Insider”
One of the first ever big brand logo projects on DesignCrowd, the Panasonic Insider Community logo was sourced for a mere $170. excessiveside+’s design won the top spot for their sleek use of black and white and blended colours emphasising the importance of the “insider” message.
5. Harvard Business School
“In the new world… you can instantly tell the designers who get what it is you're after,”
Said James Allworth, who managed this crowdsourcing logo design project on DesignCrowd.
“You gain access to a veritable army of people who are great at what they do, and who come up with ideas that you hadn't even imagined you wanted.”
WAkland’s design was the chosen winner for this logo contest – we love the clear, focused fonts and modest colour scheme that underscores the simplicity of the forum message.
These hot brands prove that throwing their logos over to crowdsourcing can pay off with dozens of choices, high quality designs and in the end, a fantastic logo they can be proud of
Written by Clancy Clarke on Thursday, July 10, 2014
Clancy is the Organic Search manager at DesignCrowd. Clancy has over 7 years of online marketing experience and a passion for analytics. Get in touch via Google+.
