It's a good time to be a foodie. MasterChef, Hell's Kitchen and co are keeping us in a steady supply of stove-top drama, while chefs like Heston Blumenthal and Nigella Lawson have become the kinds of icons you can identify by their first names only. Everywhere we look, deliciousness can be found in all its glory.
That means successful restaurants have morphed from insider's tips and celebrity haunts to international super brands with waiting lists that require you to decide if you'll feel like Mexican or Italian in February 2018. And as we all know, being a successful brand is about more than just good products, the design needs to be on point too.
Looking at 20 logos of some of the world's most prestigious restaurants, we're treated to some truly mouth-watering design. Much like a simple white plate is said to show off culinary masterpieces to their best advantage, most of the logos we saw are minimalist, and black and white logotypes, speaking to a kind of authority and prestige that only instant name recognition brings. Even those brands that venture into combination marks are keeping it overwhelmingly simple, letting the brand speak for itself.
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El Celler De Can Roca | Girona, SPAIN
Osteria Francescana | Modena, ITALY
Central | Lima, PERU
Eleven Madison Park | New York, USA
Astrid Y Gastón | Lima, PERU
Arzak | San Sebastián, SPAIN
Le Bernardin | New York, USA
Azurmendi | Larrabetzu, SPAIN
Nahm | Bangkok, THAILAND
Alinea | Chicago, USA
The Test Kitchen | Cape Town, SOUTH AFRICA
Restaurant Frantzén | Stockholm, SWEDEN
Quintonil | Mexico City, MEXICO
Biko | Mexico City, MEXICO
Quique Dacosta | Dénia, SPAIN
Boragó | Santiago, CHILE
Tickets | Barcelona, SPAIN
Maido | Lima, PERU
Restaurant André | SINGAPORE
The French Laundry | Yountville, USA
Want More?
If you're in hospitality and in the market for a new logo, maybe some more inspiration can be gleaned from the articles below or get inspired by these 22 cafés logos and create a restaurant logo design using BrandCrowd's logo maker tool:
Industry Spotlight: 20 Beautiful Hospitality, Restaurant and Cafe Logos
20 Cool Crowdsourced Cafe & Restaurant Logos
5 Common Coffee Logos and How to Get Them Right
Written by Jane Murray on Monday, February 8, 2016
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
