Banner ads are one of the most affordable and effective methods of capturing audiences across the net and driving traffic to your website. With just a few button clicks, you can decide on keywords, locations, demographics, or even specific websites to target, and sophisticated reporting features provide insights into how your marketing performs in a ways traditional methods never could.
Because they are comparatively cheap to produce, banner ads are also a fantastic way of experimenting with new avenues of branding. Thinking of a slightly risky or out of the box campaign? A few banner ads will let you prove the concept without much risk, and inbuilt reporting features will instantly tell you if your target audience finds the idea boring, irrelevant, or worst of all, offensive.
With lots of web tools available to create your own ads, lots of business owners are tempted to skip the expense of a designer and simply go the DIY route, but this may seriously limit the true potential of this marketing method. Even for a small banner, well-balanced hierarchy, applicable typography and an appealing color scheme are just as important as that massive billboard you've been dreaming of. And with affordable crowdsourcing options putting thousands of eager designers right at your fingertips, there's really no excuse to skimp on the most important aspect of functional advertising.
Here's some of the brilliant banners our crafty designers have come up with for our satisfied clients. Take a look for inspiration and then head on over to create a contest – one of the most effective forms of advertising is ready to bring your brand to the next level.
UniTrends
QCU
Einbruch? Nicht bei mir!
textpayers.com
ImpactPR
Uffizimoda.com
Artemide
iShares by BlackRock
Rousetta360
Pure Choice Garcinia Combogia
Want More?
Looking at what other people do can be a great way to figure out what you want to do. Check out these round-ups for some inspiration:
Flat Design: 30 Awesome Flat Logos by DesignCrowd
15 DesignCrowd T-shirts We Want to Wear Right Now
10 DesignCrowd Packaging Designs Ready to Jump Off the Shelves
Written by Jane Murray on Tuesday, March 22, 2016
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
