We all know and trust what goes into our food, or how the products we buy are made, right?
Obviously, companies are governed by a strict advertising code, which regulates how they can promote their products, so we should be fine.
Whether it be restrictions around claims of being the biggest or best, or having to show ingredients and nutritional values, they are supposed to offer the customer an accurate representation of what they are purchasing.
But sadly, clarity isn't always the case. There are countless examples of when incorrect labelling has led to an outcry (think horse meat), or declarations of quality have been quashed, and that's before we even get to the small print.
So our design community looked at some recognizable global companies to reimagine their appearance if they took a potentially more 'honest' approach to their branding.
They used their Photoshop skills to rename well known products to reflect some of the aspects the companies are not as forward in promoting.
We're not suggesting any wrong doing, or mis-marketing on the part of any of these companies, just taking a comical look at how else the brands could be perceived by the public.
Honest food branding
A tin of Spam
Heinz baked beans
McDonald's
Pringles
Hungry Jacks/Burger King
Cadbury dairy milk
Honest drink designs
Carlsberg
Absolut Vodka
Heineken
Pepsi
Budweiser
Starbucks
Vitamin water
Honest tech and games designs
Nintendo
Lego
Facebook
Honest fashion brands
Coach
Chanel
Honest service brands
UPS
Fed EX
Want More?
A good DesignCrowd contest can bring up brilliant, or funny, ideas for companies. Check out these previous corporate-themed contests:
If Famous Logos Were Honest
Rival Brands Nike, Adidas, Apple, Android and Google Combine Logos
Famous Brand Logos As You've Never Seen Them Before
Written by Kevin Bradford on Friday, April 15, 2016
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.
